Friday, March 19, 2010

Shifting from Saying to Doing at Tufts University


“The goal is to transform the norm from being environmentally unfriendly to being more sustainable. People usually act out of convenience and do not realize their choices are made through what is already the default. In our society, the default is not environmentally friendly. It takes a small group of people to work to change the default to greener policies.”

Dallase Scott, a graduate student in the Urban and Environmental Policy and Planning program at Tufts University

Tufts’ latest environmental campaign. Shifting from Saying to Doing, is trying to change campus culture in regard to paper waste. While members of the class last semester focused on the issue of trays in the dining halls, this semester, students have turned their attention to paper usage at Tufts.

Rather than merely discussing environmental policy, students study behavioral approaches to change and their own individual impact on the environment with the goal of empowering their peers to adopt greener practices. Students keep weekly blogs to reflect on the personal challenges they face in the paper-reduction campaign, as well as to practice effective activism and communication. To learn more click here.
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